So it turns out a dancing Beyonce with her fabulous body on display in sexy stockings isn’t the right image for Elections Ottawa to encourage women to work for Elections Ottawa.
As On the City, From the Burbs reported on Sunday, two entrepreneurial city employees, described as young women working the National Women’s Show, improvised with Queen B – changing the lyrics to Put a Ring On It – to attempt to encourage fellow millennials to work for Elections Ottawa.
And then all hell broke loose at the city.
“The tweet was taken down, it was completely inappropriate. There were two employees who thought it was a good idea. We apologize to any one who was offended,” Ottawa Mayor Jim Watson said.
Well, there’s that half-hearted apology again.
For sure, not everyone is going to find the tweets as offensive as I do; or as offensive as someone like Gloucester-Southgate Coun. Diane Deans does. But surely the apology shouldn’t be qualified.
“Well, the reality is these two employees thought it was a good idea to try to spice up the campaign. Obviously, I don’t think that representation of the city is a good idea and the offensive tweet was taken down,” said Watson.
The mayor said when he first saw the tweets, he didn’t quite understand the message.
“Well, at first I just glanced at it. I didn’t know it was Beyonce, but I knew it was inappropriate. And there was a whole lot of talk about polls, so I had poll dancing in my mind which I thought was in bad taste. I think they’ll be much more careful in the future and I was surprised it was thought that would be a good idea to attract millennials,” the mayor added.
Barrhaven Coun. Jan Harder was bang on when she said aside from the bad messaging was the fact that the two young women had authority to tweet on behalf of the city.
“That is astonishing to me. This city is well known for its caution in communicating, everything has to be researched. It is very labour intensive and to have relatively new people (tweeting) well that’s absolutely flabbergasting,” Harder said.
“I cannot believe their judgment was so off and once again, it reflects poorly on a city working really hard to do good things, it’s a shame. We’ve been talking about the need for a (female) lens. And when you look at this kind of decision, seems you really need to have that.”
Cumberland Coun. Stephen Blais admitted he couldn’t make sense of the message, using Beyonce in her skin tight outfit and switching up the words to her song Put a Ring on It as a way to encourage women to work for Elections Ottawa.
“It made no sense, I’m still having such a hard time understanding what it was thought that would do. It’s just a head shaker,” Blais said.
Deans, who on Sunday had questioned whether the employees should be terminated, told On the City, From the Burbs she was satisfied the employees had been dealt with properly – and was assured nothing like this would happen again.
“I have to presume they won’t be doing any more tweeting,” she added.